A Google Ads campaign is a set of one or more ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are typically used to organize categories of products or services offered by an advertiser.

Campaign types

1. Display Network only
2. Search Network only
3. Display Expansion on Search
4. Shopping

Benefits of Google Ads

1. Target your ads
2. Control your costs
3. Measure your success
4. Manage your campaigns