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SOCIAL MEDIA MARKETING
Social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to effectively reach a wider audience and communicate with customers.
Social media marketing is necessary for any small business marketing strategy and requires a robust plan.
- Identifing the audience
- Defining the goals and KPIs
- Allocation of resources
- Using multiple platforms
- Post relevant content regularly
- Interact with followers
- Reflecting the brand identity
Search Engine Optimization (SEO)
It uses a variety of different methods to make your website rank highly on the search engine results pages (SERPs). These methods include:
- Keyword Planning
- Good Quality Optimised Copy
- Meta Title & Description
- Link Building
- User-Friendly Website
Social Media Optimization (SMO)
Social Media Optimisation is a digital marketing method which focuses on making your social media platforms engaging enough to bring traffic to the website.
- Create Shareable Content
- Make Sharing Content Easy
- Providing Value to Users
- Rewarding Loyal Followers
- User-Friendly Website