Social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to effectively reach a wider audience and communicate with customers.

Social media marketing is necessary for any small business marketing strategy and requires a robust plan. 

Search Engine Optimization (SEO)

It uses a variety of different methods to make your website rank highly on the search engine results pages (SERPs). These methods include:

Social Media Optimization (SMO)

Social Media Optimisation is a digital marketing method which focuses on making your social media platforms engaging enough to bring traffic to the website.